Electronic commerce, more commonly known as e-commerce, started at around 1991, which is primarily concerned in buying and selling products and services online. E-commerce is just one of the many tools and techniques in internet marketing, which enables producers, retailers and wholesalers to freely communicate and introduce different products while giving the consumers the same experience as physical stores without having to leave the comforts of their computer ports.
Even before the advent of giants like Google, Facebook, TripAdvisor and Booking.com, businesses have been using computer networks to complete transactions but it was only in 1990 when Tim Berners-Lee introduced the WorldWideWeb that paved way to more convenient means of business transactions.
Internet marketing is composed of different strategies that aim to spread awareness to potential customers about products, services and other related function as well as keep its existing consumers updated to promotional sales, new inventory products and upgrades. These strategies include e-mail marketing or e-mail blasting, direct e-mail coupon distribution, social media presence, forum-based information gathering and online chat support, to mention a few. These tactics’ ultimate goal leads to one thing: sales.
E-commerce, and internet marketing as a whole, opened up possibilities of reaching remote areas with similar needs as those who are located in the business’ location. It also gave businesses more means to communicate to their potential buyers and give them information that helps with their buying decisions. Now that people have more creative means to start a business of their liking, online businesses becomes more and more popular, all of which offers products and services that are could be similar or different from businesses of the same concept.
It has been apparent in social media platforms like Instagram and Facebook that online businesses have been hitting the waves more aggressively than before. This is because these platforms give entrepreneurs an opportunity to widen their market share and get more publicity by the number of followers and likers a business has. Not only that, virtual malls such as easyshopping.com, zalora.com and lazada.com now give the same discounts and warranties that people could get from an actual store so the fear of buying products with substandard quality becomes a thing of the past. They even offer money-back guarantees to ensure customers of their product’s quality. More and more businesses are also incorporating virtual shopping carts to their product pages to make it easier for consumers to buy authentic products that could be shipped to their doorsteps in after a day or so.
Payment systems also became great addition to the world of e-marketing by making it easier to pay for products bought from online stores and malls. Payments through PayPal, DragonPay, mobile banking and payment through credit cards and debit cards are also made safer by encrypting their payment hubs with malware and phishing detection programs that prohibits and disables outside programs to get information from these payment methods such as names, date of birth, verification codes, etc. What is greater is that companies that develop payment methods and shopping carts used by these businesses have been continuously developing their products to provide the users with seamless online shopping experience.
It is true that nothing can beat the experience of actual shopping as it allows you to have a first-hand feel of what you are about to buy, but with the world’s busy schedule and demanding nature, online shopping proves to be the next best thing when you’re out of time. With the presence of the internet and availability of options to do business online, people left without a job also gains control of their time and the chance of starting their own business becomes attainable.
Internet marketing has its ups and downs. That is, this marketing strategy is limited to those who are connected to the internet. There’s also a slim chance that people will come across your page, but of course, that still relies on your ability to improve your search engine rank and your web visibility. And lastly, people may find your strategy impersonal and inauthentic. But then again, with the countless number of the great things you can do to uplift your product through proper management and constant monitoring, your internet marketing option is limitless.